zehra jaffrey. let’s shape digital vernacular that invites curiosity and feels familiar. currently designing and shipping at paramount.

I design and ship in code, crafting intuitive SaaS consumer experiences 0 → 1 that shape how products grow.

- Enterprise UX
- Enterprise SaaS
- Design Systems
- Live code
Enterprise ad sales workflow prototype
2026
I designed and prototyped connected workflows for PM and stakeholder review.
- Enterprise SaaS
- Ad Tech
- Product Design
Designing control for Paramount audience changes
2026coming soon
Owned flows that swapped audiences mid-flight, from modals to audience history.
- Personal website
- Design & development
- AI workflow
An interface with roots.
2026
Designing and building my portfolio through nature, digital texture, and an AI-assisted workflow.
- B2B
- Fintech
- 0→1 Product Design
Architecting a scalable B2B payment dashboard from 0 to 1
2024 to 2025
Designing a clear invoice management and financial oversight.
- B2B
- Information Architecture
- AI-Assisted Development
Reframing a multi-product platform
2025
Positioning through information architecture, from design to launch with an AI-assisted workflow.
- Design Systems
- B2B SaaS
- Design–Engineering Collaboration
Building tilli's design system from the ground up
2025
Creating shared tokens, reusable components, and engineering documentation to bring consistency.