Hey, it’s Zehra.

Let’s reshape digitalMood: happyclick for a mood spaces that invite curiosity, feel natural,

click to take a bite

my current fall fixation: persimmons

and drive real impact.

where it started

My love for UX began at Hack4Impact, translating nonprofits’ real-world challenges into software that helped them serve their communities. It shaped my commitment to making technology accessible and approachable, and our everyday interactions more thoughtful and beautiful.

Project One is Paramount’s internal ad sales platform, scoped to a $5B operation across 21 agencies and consolidating CRM, order management, and traffic workflows.

Designing and building my portfolio through nature, digital texture, and Claude Code.

shipped

Designing a clear invoice management and financial oversight.

shipped

Positioning through information architecture, from design to launch with an AI-assisted workflow.

shipped

Creating shared tokens, reusable components, and engineering documentation to bring consistency.

design system