A pixel-art illustration of Zehra: long brown hair, white headphones and a small green sprout on top, at a laptop, with a small white rabbit beside her

Hi, I’m Zehra! Let’s reshape digital spaces that invite curiosity, feel natural, and drive real impact.

UX/ Product Designer currently designing at Paramount.

I design and ship in code, crafting SaaS consumer experiences from 0 → 1.

- Enterprise UX
- Enterprise SaaS
- Design Systems
- Live code
Enterprise ad sales workflow prototype
2026
Project One is Paramount’s internal ad sales platform, scoped to a $5B operation across 21 agencies and consolidating CRM, order management, and traffic workflows. As the solo design engineer, I vibe coded a working prototype with Claude Code that took design-to-deployed time from weeks to 3 days.
- Enterprise SaaS
- Ad Tech
- Product Design
Designing control for Paramount audience changes
shipped2026coming soon
Owned flows that swapped audiences mid-flight, from modals to audience history.
- Personal website
- Design & development
- AI workflow
An interface with roots.
shipped2026
Designing and building my portfolio through nature, digital texture, and an AI-assisted workflow.
- B2B
- Fintech
- 0→1 Product Design
Architecting a scalable B2B payment dashboard from 0 to 1
shipped2024 to 2025
Designing a clear invoice management and financial oversight.
- B2B
- Information Architecture
- AI-Assisted Development
Reframing a multi-product platform
shipped2025
Positioning through information architecture, from design to launch with an AI-assisted workflow.
- Design Systems
- B2B SaaS
- Design-Engineering Collaboration
Building tilli's design system from the ground up
design system2025
Creating shared tokens, reusable components, and engineering documentation to bring consistency.