Case study title

[1]

Intro title about the case study I suppose. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Role

UX Designer

Skills

Systems design, Payments & dashboards, Interaction & hierarchy

Timeline

Sept 2024 - Feb 2025

Tools

Figma, Linear, FigJam, Datadog

The Problem

[2]

The Problem

[2]

It’s hard to trust a company’s credibility when its website doesn’t reflect the quality of its products.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,

It’s hard to trust a company’s credibility when its website doesn’t reflect the quality of its products.

1

Unclear Product Differentiation

“It’s hard to tell what each product does or who it’s for.”

Why it matters: Unclear positioning increases confusion and drop-off.

2

Flat Visual Hierarchy

“Everything feels the same… nothing guides my attention or attracts me.”

Why it matters: Without hierarchy, users can’t quickly scan, prioritize, or build trust.

3

Generic Messaging

“I can’t tell what makes tilli unique, and there’s too much to read.”

Why it matters: If differentiation isn’t clear, users are less likely to engage or convert.